RelationshipOps of the Week #8.
E-commerce Email Marketing Agency
|
Dec 12, 2025
“Proximity is sometimes the best strategy.”
Chris Orzechowski.
I first heard of Chris Orzechowski from a training in Copy Chief named the Million-Dollar Email Sequences… and since then, I’ve become a huge fan of his work.
I love his directness and simplicity in list building, growth, and monetization.
So I ended up reading and handwriting lots of his emails, buying his course, Email Copy Academy, and subscribing to his paid newsletter, Make It Rain Monthly.
And whenever someone talks, literally anything, about email, he’s always the first name that comes to my mind.
His Email of the Week series has inspired me to start the 30-Day Email Breakdown Challenge as well as the ROW series you’re reading right now.
He’s truly inspired my career.
No doubt.
Coupled with his decade-long experience running Orzy Media, an E-commerce Email Marketing agency, he was one of the first few connections I thought of when starting ROW.
And I’m glad he’s willing to share.
Let’s get into it.
Skill-First Approach.
Leonard Chin: What’s an instance when a relationship led to a big win or a really great opportunity for your business?
Chris Orzechowski:
“I've met most of my best clients through other clients. When you do great work, word tends to get around.”
It’s interesting that a few weeks back, Finn McKenty shared about the “Relationships Over Skills” approach, and here, Chris Orzechowski focuses on the opposite. There’s no right or wrong answer here, it just depends on your perspective…
… and what you want to achieve for your firm.
In Motion.
Leonard Chin: What's your daily/weekly routine for maintaining relationships that help your business?
Chris Orzechowski:
“I am always texting, emailing, and talking on the phone with people in my network. Always wheeling and dealing. I think the key is to keep momentum, moreso than anything else. When you're in motion, opportunities tend to appear.”
Proximity Matters.
Leonard Chin: What tips would you give to your younger self around relationships and how they impact business?
Chris Orzechowski:
“Get into more rooms with players. Proximity is sometimes the best strategy.”
Key Takeaways.
I wish Chris Orzechowski could share a couple of stories, if not because of client privacy. So if you want to check out his emails, feel free to subscribe here. It’s actually quite interesting to read.
Summing up this week’s article…
Great work over referrals. Chris’s biggest wins came from doing good work, then letting referrals do the rest.
Momentum is the key. He constantly communicates with his network to keep things in motion.
Proximity matters. If he could go back, he’d focus more on being in the right rooms with the right people.
That’s all for this article.
If you're open to sharing your experiences in one of our future articles… or know of someone who is, feel free to drop me an email here.
Author.
Leonard Chin
Follow me on LinkedIn.
Chris Orzechowski.
I first heard of Chris Orzechowski from a training in Copy Chief named the Million-Dollar Email Sequences… and since then, I’ve become a huge fan of his work.
I love his directness and simplicity in list building, growth, and monetization.
So I ended up reading and handwriting lots of his emails, buying his course, Email Copy Academy, and subscribing to his paid newsletter, Make It Rain Monthly.
And whenever someone talks, literally anything, about email, he’s always the first name that comes to my mind.
His Email of the Week series has inspired me to start the 30-Day Email Breakdown Challenge as well as the ROW series you’re reading right now.
He’s truly inspired my career.
No doubt.
Coupled with his decade-long experience running Orzy Media, an E-commerce Email Marketing agency, he was one of the first few connections I thought of when starting ROW.
And I’m glad he’s willing to share.
Let’s get into it.
Skill-First Approach.
Leonard Chin: What’s an instance when a relationship led to a big win or a really great opportunity for your business?
Chris Orzechowski:
“I've met most of my best clients through other clients. When you do great work, word tends to get around.”
It’s interesting that a few weeks back, Finn McKenty shared about the “Relationships Over Skills” approach, and here, Chris Orzechowski focuses on the opposite. There’s no right or wrong answer here, it just depends on your perspective…
… and what you want to achieve for your firm.
In Motion.
Leonard Chin: What's your daily/weekly routine for maintaining relationships that help your business?
Chris Orzechowski:
“I am always texting, emailing, and talking on the phone with people in my network. Always wheeling and dealing. I think the key is to keep momentum, moreso than anything else. When you're in motion, opportunities tend to appear.”
Proximity Matters.
Leonard Chin: What tips would you give to your younger self around relationships and how they impact business?
Chris Orzechowski:
“Get into more rooms with players. Proximity is sometimes the best strategy.”
Key Takeaways.
I wish Chris Orzechowski could share a couple of stories, if not because of client privacy. So if you want to check out his emails, feel free to subscribe here. It’s actually quite interesting to read.
Summing up this week’s article…
Great work over referrals. Chris’s biggest wins came from doing good work, then letting referrals do the rest.
Momentum is the key. He constantly communicates with his network to keep things in motion.
Proximity matters. If he could go back, he’d focus more on being in the right rooms with the right people.
That’s all for this article.
If you're open to sharing your experiences in one of our future articles… or know of someone who is, feel free to drop me an email here.
Author.
Leonard Chin
Follow me on LinkedIn.