RelationshipOps of the Week #37.
Video Marketing Agency
|
Jul 3, 2026
“Doing that two to five times a week with different folks has yielded a steady stream of referrals.”
“Doing that two to five times a week with different folks has yielded a steady stream of referrals.”
Justin Vajko.
This week, we’re featuring Justin Vajko, Founder of Dialog Video Marketing… a remote video marketing agency that focused on thought leadership content for LinkedIn.
Justin built Dialog around a simple yet powerful idea… leaders don’t just need more content, they need a way to show up on camera with clarity and confidence. That’s why he’s so passionate about helping them turn conversations into consistent video content… without feeling scripted or stiff.
His framework isn’t about which recording gear to use or how bright your background should be, but more about comfort, trust, and most importantly…
… staying human.
Which makes him a natural fit for our series.
And in this piece, he’s going to share how he turns simple conversations into referral engines, builds a repeatable relationship system, and leverages his natural people skills to grow his agency.
Let’s get to it.
Free Video Sessions.
Leonard Chin: What’s an instance when a relationship led to a big win or a really great opportunity for your business?
Justin Vajko:
“I run a remote video agency focused on thought leadership for LinkedIn (very niche, I know). Something I've learned over the years of running this business is that it's completely relationship-based.
A few years ago, I accidentally discovered a way to turn networking calls into real business in a way that is a win-win for everyone involved. The relationships that have been really good for me start when I come across a fractional CMO, a PR person, or even a ghostwriter on LinkedIn. We strike up a conversation in the DMs and eventually get on a networking call.
During that call, I offer them a free video session—basically a taste of the experience our clients get. I tell them that the only reason I do this is so they can have total confidence when they give a referral.”
Steady Stream of Referrals.
Leonard Chin: What's your daily/weekly routine for maintaining relationships that help your business?
Justin Vajko:
“Doing that two to five times a week with different folks has yielded a steady stream of referrals. There is no single "big" relationship that has helped; it's really just this system of building relationships and staying in touch with people over time that has grown the opportunities for my business.
What's interesting is that this entire system is in complete contrast to the early stage of my career and my business. For example, when I launched my business in 2018, I thought I would have a good business pipeline, but I realized very quickly that I was actually relationship-poor and network-poor.
It took a few years, but I eventually realized that I could build a really solid network on LinkedIn, which is what I've done today. Ironically, I was actually already good at building relationships. People have told me they feel very comfortable around me, and I'm quite good at drawing out the best in them. This is exactly why this business has been so successful at getting people to be on video—because they feel comfortable around me (and now my producer).
Today, I find it very energizing. Because when I meet people now, I'm not selling them anything. I'm just asking good questions and then pointing them to something that is valuable, such as:
1. The free video session
2. Joining me on my podcast
3. Doing a co-hosted LinkedIn LiveThese are three different systems I've used to leverage relationships to help me grow my business.”
“People Person”.
Leonard Chin: What tips would you give to your younger self around relationships and how they impact business?
Justin Vajko:
“So, my tip to my younger self would be:
1. Figure out how to leverage your "people person" strengths to grow your business faster.
2. Don't shirk away from business development and sales as if they are something ‘icky.’”
Key Takeaways.
We’re glad to have Justin Vajko with us on this week’s series, and here are the few key takeaways:
Relationships can be systemized. Justin built a repeatable rhythm of offering free sessions to trusted partners, turning networking calls into steady referral engines.
Confidence fuels referrals. By giving partners a firsthand experience of his process, he removes friction and makes it easy for them to recommend him.
Don’t avoid business development. Lean into your natural strengths and stop treating sales like something separate from relationship building.
That’s all for now.
If you're open to sharing your experiences in one of our future articles… or know of someone who is, feel free to drop me an email here.
Author.
Leonard Chin
Follow me on LinkedIn.
Justin Vajko.
This week, we’re featuring Justin Vajko, Founder of Dialog Video Marketing… a remote video marketing agency that focused on thought leadership content for LinkedIn.
Justin built Dialog around a simple yet powerful idea… leaders don’t just need more content, they need a way to show up on camera with clarity and confidence. That’s why he’s so passionate about helping them turn conversations into consistent video content… without feeling scripted or stiff.
His framework isn’t about which recording gear to use or how bright your background should be, but more about comfort, trust, and most importantly…
… staying human.
Which makes him a natural fit for our series.
And in this piece, he’s going to share how he turns simple conversations into referral engines, builds a repeatable relationship system, and leverages his natural people skills to grow his agency.
Let’s get to it.
Free Video Sessions.
Leonard Chin: What’s an instance when a relationship led to a big win or a really great opportunity for your business?
Justin Vajko:
“I run a remote video agency focused on thought leadership for LinkedIn (very niche, I know). Something I've learned over the years of running this business is that it's completely relationship-based.
A few years ago, I accidentally discovered a way to turn networking calls into real business in a way that is a win-win for everyone involved. The relationships that have been really good for me start when I come across a fractional CMO, a PR person, or even a ghostwriter on LinkedIn. We strike up a conversation in the DMs and eventually get on a networking call.
During that call, I offer them a free video session—basically a taste of the experience our clients get. I tell them that the only reason I do this is so they can have total confidence when they give a referral.”
Steady Stream of Referrals.
Leonard Chin: What's your daily/weekly routine for maintaining relationships that help your business?
Justin Vajko:
“Doing that two to five times a week with different folks has yielded a steady stream of referrals. There is no single "big" relationship that has helped; it's really just this system of building relationships and staying in touch with people over time that has grown the opportunities for my business.
What's interesting is that this entire system is in complete contrast to the early stage of my career and my business. For example, when I launched my business in 2018, I thought I would have a good business pipeline, but I realized very quickly that I was actually relationship-poor and network-poor.
It took a few years, but I eventually realized that I could build a really solid network on LinkedIn, which is what I've done today. Ironically, I was actually already good at building relationships. People have told me they feel very comfortable around me, and I'm quite good at drawing out the best in them. This is exactly why this business has been so successful at getting people to be on video—because they feel comfortable around me (and now my producer).
Today, I find it very energizing. Because when I meet people now, I'm not selling them anything. I'm just asking good questions and then pointing them to something that is valuable, such as:
1. The free video session
2. Joining me on my podcast
3. Doing a co-hosted LinkedIn LiveThese are three different systems I've used to leverage relationships to help me grow my business.”
“People Person”.
Leonard Chin: What tips would you give to your younger self around relationships and how they impact business?
Justin Vajko:
“So, my tip to my younger self would be:
1. Figure out how to leverage your "people person" strengths to grow your business faster.
2. Don't shirk away from business development and sales as if they are something ‘icky.’”
Key Takeaways.
We’re glad to have Justin Vajko with us on this week’s series, and here are the few key takeaways:
Relationships can be systemized. Justin built a repeatable rhythm of offering free sessions to trusted partners, turning networking calls into steady referral engines.
Confidence fuels referrals. By giving partners a firsthand experience of his process, he removes friction and makes it easy for them to recommend him.
Don’t avoid business development. Lean into your natural strengths and stop treating sales like something separate from relationship building.
That’s all for now.
If you're open to sharing your experiences in one of our future articles… or know of someone who is, feel free to drop me an email here.
Author.
Leonard Chin
Follow me on LinkedIn.