RelationshipOps of the Week #29.
Agency Technology Partner
|
May 8, 2026
“That relationship did not start with a pitch. It started with empathy.”
“That relationship did not start with a pitch. It started with empathy.”
Qasim Majid.
This week’s feature brings you Qasim Majid, CEO of Wow Group of Companies, a name synonymous with cross-agency collaboration, digital transformation, and purposeful tech. With a career spanning over two decades in the digital sector, Qasim’s approach is rooted in service-first leadership and values-driven growth.
As the force behind multiple digital brands, including Wow Group, Raw Jam, Neely There, vGoose, and Artwork Creative, Qasim has helped clients recover from delivery disasters, protect high-value relationships, and scale into new phases of growth. Under his leadership, Wow Group has become the silent engine behind many agencies, stepping in to rescue projects gone wrong and converting short-term favors into long-term partnerships.
But it’s not just his agency work that sets him apart.
Qasim is also the founder of Wowdot CIC, a social enterprise tackling digital poverty, and a founding executive of Birmingham Tech CIC, where he champions innovation across the West Midlands. Whether advising city leaders, serving on boards, or guiding the next generation of digital professionals, he continues to lead with empathy, honesty, and clarity of purpose.
So it’s no surprise that when asked about relationships, Qasim doesn’t say a word about selling.
He talks about showing up, especially when it matters most.
Help First, Without Agenda.
Leonard Chin: What’s an instance when a relationship led to a big win or a really great opportunity for your business?
Qasim Majid:
“My first principle in relationships is simple: stop selling and start helping. Helping builds trust. Trust opens doors.
Deep relationships are never transactional. The law of reciprocity only works when you give without intent, with a genuine desire to create value for someone else.
A great example comes from one of my tech agencies, Wow Group of Companies Ltd, that provides agency to agency development support. An agency owner approached me in a difficult situation. A freelancer had taken 80 percent of the fees but delivered only around 30 percent of the project. The agency was now at risk with a major client.
He was stressed, embarrassed, and unsure how to recover.
I told him not to worry. Whatever budget he had left, we would use it to complete the project properly and protect his relationship with his client. No contracts. No negotiations. Just support.
We treated it as a loss leader, purely to help him out of a difficult position.
Within a few days of starting the work, he came back to us with four additional projects. Those projects more than compensated for the initial commercial sacrifice. More importantly, it turned into a long-term partnership built on trust.
That relationship did not start with a pitch. It started with empathy.”
Over-Communication Builds Trust.
Leonard Chin: What's your daily/weekly routine for maintaining relationships that help your business?
Qasim Majid:
“I believe relationships with your team are even more important than relationships with clients. Your team are the ones building, nurturing, and protecting those client relationships every day.
Every morning we hold a 9:15 stand-up. We share updates on the business openly. I consciously try to speak less and listen more. I offer experience and perspective where helpful, but I let the team own the decisions. Ownership builds confidence and loyalty.
I also believe in getting to the truth quickly. The longer a problem sits unspoken, the harder it becomes to solve.
Communication is everything. Even when there is no update, you must update. With clients and with staff. Silence creates anxiety. Transparency creates trust.
Over-communication is not a weakness. It is one of the most underrated leadership strengths.”
Truth Over Comfort.
Leonard Chin: What tips would you give to your younger self around relationships and how they impact business?
Qasim Majid:
“Always tell the truth, no matter how uncomfortable it feels.
Clients may not always like the truth, but they will always respect you for it.
Short-term comfort destroys long-term credibility. Honesty builds relationships that last.”
Key Takeaways.
We’re glad to have Qasim Majid with us on this week’s series, but if anything, here are the few key takeaways:
Start with empathy. A no-strings rescue turned into a trusted multi-project partnership because Qasim led with support, not contracts.
Make trust a daily habit. From 9:15 team stand-ups to constant client transparency, Qasim builds trust through rhythm and openness.
Choose honesty every time. For Qasim, uncomfortable truths are better than easy silence… because real relationships survive real talk.
That’s all for now.
If you're open to sharing your experiences in one of our future articles… or know of someone who is, feel free to drop me an email here.
Author.
Leonard Chin
Follow me on LinkedIn.
Qasim Majid.
This week’s feature brings you Qasim Majid, CEO of Wow Group of Companies, a name synonymous with cross-agency collaboration, digital transformation, and purposeful tech. With a career spanning over two decades in the digital sector, Qasim’s approach is rooted in service-first leadership and values-driven growth.
As the force behind multiple digital brands, including Wow Group, Raw Jam, Neely There, vGoose, and Artwork Creative, Qasim has helped clients recover from delivery disasters, protect high-value relationships, and scale into new phases of growth. Under his leadership, Wow Group has become the silent engine behind many agencies, stepping in to rescue projects gone wrong and converting short-term favors into long-term partnerships.
But it’s not just his agency work that sets him apart.
Qasim is also the founder of Wowdot CIC, a social enterprise tackling digital poverty, and a founding executive of Birmingham Tech CIC, where he champions innovation across the West Midlands. Whether advising city leaders, serving on boards, or guiding the next generation of digital professionals, he continues to lead with empathy, honesty, and clarity of purpose.
So it’s no surprise that when asked about relationships, Qasim doesn’t say a word about selling.
He talks about showing up, especially when it matters most.
Help First, Without Agenda.
Leonard Chin: What’s an instance when a relationship led to a big win or a really great opportunity for your business?
Qasim Majid:
“My first principle in relationships is simple: stop selling and start helping. Helping builds trust. Trust opens doors.
Deep relationships are never transactional. The law of reciprocity only works when you give without intent, with a genuine desire to create value for someone else.
A great example comes from one of my tech agencies, Wow Group of Companies Ltd, that provides agency to agency development support. An agency owner approached me in a difficult situation. A freelancer had taken 80 percent of the fees but delivered only around 30 percent of the project. The agency was now at risk with a major client.
He was stressed, embarrassed, and unsure how to recover.
I told him not to worry. Whatever budget he had left, we would use it to complete the project properly and protect his relationship with his client. No contracts. No negotiations. Just support.
We treated it as a loss leader, purely to help him out of a difficult position.
Within a few days of starting the work, he came back to us with four additional projects. Those projects more than compensated for the initial commercial sacrifice. More importantly, it turned into a long-term partnership built on trust.
That relationship did not start with a pitch. It started with empathy.”
Over-Communication Builds Trust.
Leonard Chin: What's your daily/weekly routine for maintaining relationships that help your business?
Qasim Majid:
“I believe relationships with your team are even more important than relationships with clients. Your team are the ones building, nurturing, and protecting those client relationships every day.
Every morning we hold a 9:15 stand-up. We share updates on the business openly. I consciously try to speak less and listen more. I offer experience and perspective where helpful, but I let the team own the decisions. Ownership builds confidence and loyalty.
I also believe in getting to the truth quickly. The longer a problem sits unspoken, the harder it becomes to solve.
Communication is everything. Even when there is no update, you must update. With clients and with staff. Silence creates anxiety. Transparency creates trust.
Over-communication is not a weakness. It is one of the most underrated leadership strengths.”
Truth Over Comfort.
Leonard Chin: What tips would you give to your younger self around relationships and how they impact business?
Qasim Majid:
“Always tell the truth, no matter how uncomfortable it feels.
Clients may not always like the truth, but they will always respect you for it.
Short-term comfort destroys long-term credibility. Honesty builds relationships that last.”
Key Takeaways.
We’re glad to have Qasim Majid with us on this week’s series, but if anything, here are the few key takeaways:
Start with empathy. A no-strings rescue turned into a trusted multi-project partnership because Qasim led with support, not contracts.
Make trust a daily habit. From 9:15 team stand-ups to constant client transparency, Qasim builds trust through rhythm and openness.
Choose honesty every time. For Qasim, uncomfortable truths are better than easy silence… because real relationships survive real talk.
That’s all for now.
If you're open to sharing your experiences in one of our future articles… or know of someone who is, feel free to drop me an email here.
Author.
Leonard Chin
Follow me on LinkedIn.