The Operating System

RelationshipOps.

For years, agency leaders have been obsessed with chasing new clients, partnerships, and opportunities while overlooking the most powerful growth driver they already have…

… their existing relationships.

In every contact list, inbox, and past collaboration lies a network of people who already know, trust, and like you. The problem isn’t a lack of leads, it’s a lack of structure to nurture what’s already there.

The Birth.

That’s why we coined the term RelationshipOps (Relationship Operations)... an operating system built around the idea that relationships should be a business function, not just a personal effort.

At its core, RelationshipOps helps agency leaders identify and activate their existing relationships, turning them into consistent and measurable growth for their firms.

Relationships Over Revenue.

RelationshipOps gives agencies a way to operate their relationships with intention. It’s about creating workflows that revive old conversations, surface hidden opportunities in your inbox, and enable follow-ups that feel human, even when powered by AI and automation.

When done right, it doesn’t just generate more deals.

It builds a business grounded in trust, reputation, and long-term compounding value. Because at the end of the day, the agencies that win are those that spend time building real relationships with their connections.

Survey-Style Interview.

“RelationshipOps” is not born out of thin air.

We coined it after seeing more and more agency leaders find that their biggest wins weren’t coming from ad campaigns or outbound efforts, but they were from the relationships they'd built and nurtured over the years.

That’s why we began a survey-style interview series with experienced agency leaders, asking how they’ve been leveraging relationships to grow their firms. Their insights became the foundation of our RelationshipOps of the Week series.

If you’d like to contribute to the series as well, drop us an email here.